Exploring the Future of Thought Leadership

Two decades ago, Man Bites Dog pioneered a new category of strategic marketing as the world’s first specialist thought leadership consultancy. To mark this milestone, we’ve produced some big thinking of our own to examine the state of thought leadership today and how you can use it to supercharge your brand and sales.

Man Bites Dog conducted a comprehensive transatlantic research study to understand how C-suite executives in billion-dollar companies across the UK and the US engage with thought leadership and how it influences their buying decisions. 

Read the report to understand how your organisation can use thought leadership to influence senior decision makers and to discover which B2B sectors are most trusted by C-suite leaders. The report also provides a roadmap for business leaders and CMOs to establish their brand as a thought leader of the highest grade: a Thought Maker. 

Download our report to discover: 

• Why 74% of Billion Dollar Club business leaders prioritise strategic suppliers with strong thought leadership. 
• What makes the difference between a Thought Maker and a Thought Follower. 
• Man Bites Dog’s five-step framework for creating thought leadership that drives C-suite engagement and sales. 
• Actionable strategies to create content that genuinely delivers C-suite sales. 

Explore key findings from our research below: