technology Marketing

Technology companies are powering today's connected world. Digital infrastructure is at the heart of business transformation and resilience, supercharging security, sustainability and new ways of working.

Thought leadership for technology companies

Our team creates impactful B2B strategic marketing and thought leadership campaigns for technology brands to shift from product and service-led selling to value-based selling and a more commercial, consultative approach, helping communicate their value to the C-suite. We help technology firms stand out on crowded agendas, including digital transformation, sustainable transformation, cyber and AI, building bridges between marketing and sales to maximise the value of key accounts and drive commercial growth. 

Our market-leading work in the technology sector includes developing sustainability positioning and a multi-year thought leadership and sales enablement and ABM programme for one of the world’s biggest tech brands.

We created an award-winning series of global thought leadership campaigns for multinational software company Citrix. Other recent work includes developing new strategic positioning and thought leadership platforms for a leading digital consultancy, working with a multi-disciplinary and multi-sector team to harness a unique combination of technology and professional services expertise. Our industry-celebrated campaigns cover themes from smart cities and sustainable computing to cyber resilience, AI and the future of work.

Why do technology companies need thought leadership?

Technology companies are at the heart of the sustainable transformation, creating the products, services and systems that will enable a smarter, greener future. Thought leadership can shift conversations with prospects and customers away from the “bits and bytes” of the technology and undifferentiated ‘product-speak’ towards the “why” of the product or service and the business case for it. This provides the opportunity to generate tailored content that can help sales teams with value and account-based selling and sustain successful account-based marketing strategies.

With pressure on budgets to do more with less, it is more important than ever for technology companies – from enterprise technology firms to fintech companies, to IT consultancies – to differentiate, creating a distinctive proposition, stand-out messaging, and thought leadership content that resonates with business leaders and leads directly to high-value sales.

Find out more about why thought leadership is crucial to commercial growth for tech companies in this webinar, where we were joined by speakers from Intel and OneStream Software.