Opportunity
2030

Opportunity2030 revealed the $10 Trillion investment opportunity in the UN Sustainable Development goals.

Overview

Working with Standard Chartered, Man Bites Dog created a pioneering new economic model that revealed for the first time the $10 trillion private sector investment opportunity in supporting the UN Sustainable Development Goals (SDGs). The global campaign was launched at the 2020 World Economic Forum (WEF) at Davos, with the $10 trillion investment opportunity anchoring Standard Chartered’s presence at the event.

The study was published as a highly visual digital report. Social media assets included a video and infographics and an interactive investment opportunity map to direct investors to specific opportunities in 15 emerging economies where investment matters most.

Download the full report

110+
tier one media hits
500
pieces of media coverage in 25 countries
100K+
campaign microsite views
68%
of visitors signing up

PRCA City and Financial Awards 2021

Best Corporate Brand Campaign

PR Week Global Awards 2021

Best Global Content

PRCA National Awards 2020

Best B2B Campaign 
Best Purpose Campaign

The B2B Marketing Awards 2020

Silver: Best Use of Thought Leadership

PRWeek Awards 2020

Highly Commended: Best International Campaign

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