Conflict or cohesion? Navigating Generational Dynamics in the Workplace 

A unique aspect of the modern workplace is the presence of five distinct generations working together. From Traditionalists, otherwise known as the Silent Generation (born before 1945), to Gen Z (born after 1997),  a convergence...

How Professional Services Marketing and Business Development Can Deliver Growth in an AI World. 

AI disruption presents unprecedented growth opportunities for professional services firms as clients across various industries grapple with its promise. But how can professional services marketing and business development deliver growth in the AI economy?  This...

Join Man Bites Dog at London Build 

On the 20th - 21st of November 2024, the Man Bites Dog team will attend London Build, the UK's largest construction festival, bringing together over 35,000 professionals from across the industry. This highly anticipated event...

Supercharging C-Suite Sales with B2B Thought Leadership

Nearly two decades ago, I established Man Bites Dog to pioneer a new category of strategic marketing as the world’s first specialist thought leadership consultancy. To mark this milestone, we’ve produced some big thinking of...

Controversial Figures: Not all thought leadership data is created equal 

For a discipline built on carefully crafted sentences and the all-important ‘message’, in reality thought leadership is a numbers game. And not just any numbers.   The opinions of experts are always valuable, but when backed up by...

BT Appoints Man Bites Dog to Enhance Integrated Thought Leadership

BT, the flagship B2B brand for BT Group, has announced the appointment of Man Bites Dog to handle its integrated thought leadership programmes. Our new partnership will focus on two pivotal areas for the business:...

Standing out as an AI thought leader: inspiration from our latest campaigns

As AI transforms industries and reshapes the way we live and work, organisations need to find ways to seize the growth opportunities that AI brings, and position themselves as leaders. Intelligent brands – organisations that...

Three ways strategic thought leadership can have a transformative impact on the energy sector

In the energy sector, transformation is a necessity. As organisations try to navigate the urgent call for sustainability and grapple with the challenges of climate action, the energy sector finds itself at the nexus of...

Webinar | Uncharted Waters: Mapping your sustainability white space for B2B marketing success

Capture attention in the crowded field of sustainability communications In our latest webinar, 'Uncharted Waters', Man Bites Dog’s, Sean Farrance-White, was joined by water industry experts Ania Grobicki, Lead Water Advisor at the Food and...

Webinar | Tech Positive: Marketing in the Green Economy

This technology marketing masterclass – hosted by Man Bites Dog’s Head of Technology Division Fiona Buckley and featuring Patrick Cassleman, Senior Director, Sustainability Center of Excellence at Intel and Man Bites Dog CEO Claire Mason...

Webinar | Return on Inclusion: The value of diversity in financial services marketing 

In our webinar, ‘Return on Inclusion’, Man Bites Dog’s Divisional Director, Duncan Sparke, and Associate Director, Lauren Street were joined by financial services industry experts Farmida Bi CBE, from Norton Rose Fulbright, and Dominic Traynor, from BNY...

Why AI is central to sustAInable thinking in 2024