Man Bites Dog awarded Specialist Consultancy of the Year
Man Bites Dog has been named Specialist Consultancy of the year in the B2B Marketing Awards 2022.
These prestigious awards follow on from three more global awards for The Global Talent Crunch in recent weeks, meaning the campaign has been recognised five times this month alone.
CIPR Excellence Awards 2019 The HAC London 25.06.19 ©Steve Pope Fotowales
The Global Talent Crunch campaign challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work. You can read more about the campaign here.
Man Bites Dog and Korn Ferry’s world-first research mapped the gap between talent supply and demand, revealing a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.
The Global Talent Crunch not only challenged the way that organisations and governments think about the talent questions posed by the future of work but firmly positioned Korn Ferry as holding the answers.
Alan Guarino, Vice Chairman, Korn Ferry said: “Being able to link talent and GDP is incredibly powerful. We are in a countdown to the world’s first truly global talent shortage: leaders need to take action now. This campaign created a pivotal call to action for our unique breadth of talent related services. It built reputation with exceptional global media coverage and deepened relationships and engagement with our clients.”
Claire Mason, founder and CEO of Man Bites Dog said: “The success of the Global Talent Crunch campaign demonstrates the power of a strategic idea backed with robust, bespoke research to move the dial on reputation and revenue. To be recognised with both of these prestigious awards just weeks after the campaign's success at the SABRE Awards and PR Week Global Awards is a resounding endorsement of the team and of Korn Ferry's world-leading capabilities!”
The CIPR Awards ceremony took place in London on 25th June.
Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people.
In addition, the team received a Certificate of Excellence for Best Use of Original / Commissioned Research for PR at the 2019 IN2 SABRE Awards EMEA.
The third award of the week was in the Global Content category at the 2019 PR Week Global Awards where the campaign was Highly Commended.
The Global Talent Crunch campaign, which has already received notable recognition, challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work. You can read more about the campaign here.
Man Bites Dog and Korn Ferry’s world-first research mapped the gap between talent supply and demand, revealing a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.
The Global Talent Crunch not only challenged the way that organisations and governments think about the talent questions posed by the future of work but firmly positioned Korn Ferry as holding the answers.
Alan Guarino, Vice Chairman, Korn Ferry said: “Being able to link talent and GDP is incredibly powerful. We are in a countdown to the world’s first truly global talent shortage: leaders need to take action now. This campaign created a pivotal call to action for our unique breadth of talent related services. It built reputation with exceptional global media coverage and deepened relationships and engagement with our clients.”
Claire Mason, founder and CEO of Man Bites Dog said: “The success of the Global Talent Crunch campaign demonstrates the power of a strategic idea backed with robust bespoke research to move the dial on reputation and revenue. To be recognised with three prestigious global marketing awards in a week is a huge endorsement of the team!”
The PR Week Global Awards ceremony took place in London on 21st May and the SABRE Awards EMEA ceremony was on 22nd May 2019.
Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people.
The team has been shortlisted for best Global Content in the 2019 PR Week Global Awards with partners Korn Ferry for The Global Talent Crunch campaign, which is also in the running for best Global Programme this year at the SABRE Awards EMEA.
The Global Talent Crunch campaign, which has already received notable recognition, challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work.
Man Bites Dog and Korn Ferry’s world-first research mapped the gap between talent supply and demand, revealing a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.
The team created a unifying theme for an integrated global campaign. The Global Talent Crunch not only challenged the way that organisations and governments think about the talent questions posed by the future of work but firmly positioned Korn Ferry as holding the answers.
Mwamba Kasanda, Senior Director, Global Marketing Programs for Korn Ferry said,“This was a truly international campaign providing a compelling global story and comparative data in 20 economies and three sectors, enabling country marketers to tell stories to fit their local context and showcase their local expert insight. By making the campaign relevant to our entire service offer, every region and sector, this is the first global campaign that absolutely everybody in the business knows and cares about.”
Claire Mason, founder and CEO of Man Bites Dog said: “It’s a wonderful achievement for the whole team to be recognised with our long-term partners, Korn Ferry, for our work which demonstrates the critical role of people in the future of work. Our campaigns position leading professional and financial services organisations as global thought leaders and our signature thinking has real impact.”
The PR Week Global awards ceremony takes place in London on 21st May and the SABRE Awards EMEA ceremony will take place on 22nd May 2019.
The Awards recognise the outstanding work of organisations in the field of external communications, marketing and PR.
The Global Talent Crunch campaign has been shortlisted in the following categories:
The campaign, in partnership with Korn Ferry, challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work.
Man Bites Dog and Korn Ferry challenged conventional economic theory and embarked on ambitious, world-first research to map the gap between talent supply and demand. We revealed a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.
With this signature perspective, we created a unifying theme for an integrated global campaign. The Global Talent Crunch not only challenged the way that organisations and governments think about the talent questions posed by the future of work but firmly positioned Korn Ferry as holding the answers.
“The Global Talent Crunch created a powerful call to action for Korn Ferry’s unique breadth of organisational services. It is the first strategic campaign that captured the full spectrum of what we can do and bound it all together – only Korn Ferry has the full solution to save the global economy from the talent crunch,” said Alan Guarino, Vice Chairman, Korn Ferry.
Claire Mason, founder and CEO of Man Bites Dog said: “Man Bites Dog exists to create campaigns that position leading professional and financial services organisations as global thought leaders and our mission is to create signature thinking that has real impact. It’s a huge achievement for the whole team to be recognised with our long-term partners Korn Ferry for our work to demonstrate the critical role of people in the future of work.”
The CIPR Excellence Awards take place on 25th June 2019 in London.
Man Bites Dog and Korn Ferry have been awarded World’s Best PR Campaign in the B2B category of the ICCO Global Awards 2018 for The Global Talent Crunch. The ICCO is the voice of public relations consultancies around the world. Awards are judged by an elite panel of top international PR practitioners and recognise excellence and effectiveness in PR work globally.
The countdown to the world’s first truly global talent shortage has already begun!
Competition for C-Suite attention has never been so acute. The threat of disruptive innovation has elevated technology to the top of the Boardroom agenda, and relegated talent to the bottom. The Global Talent Crunch campaign challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work.
Man Bites Dog and Korn Ferry challenged the conventions of economics and embarked on ambitious, world-first research to map the gap between talent supply and demand. We revealed a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost GDP.
With this signature perspective, we created a unifying theme for an integrated global campaign that positioned our client Korn Ferry as the solution to the impending talent crunch.
Alan Guarino, Vice Chairman, Korn Ferry commented: “Linking talent and GDP is eye-opening and incredibly powerful for CEOs and governments alike. We are in a countdown to the world’s first truly global talent shortage: leaders need to take action now if they want to win. The clock is ticking.
“The Global Talent Crunch created a powerful call to action for our unique breadth of talent related services.
“This campaign built reputation with exceptional global media coverage and deepened relationships and engagement with our clients.”
Claire Mason, founder and CEO of Man Bites Dog commented: “With the future of work so important to the success of organisations, we needed to make a bold claim backed up by compelling evidence that would grab the attention of senior decision-makers and change their perspective on this critical issue. The long-term partnership between Man Bites Dog and Korn Ferry’s expert team has once again created signature thinking with real business and economic significance and we are delighted to have this recognised by the ICCO with this prestigious award.”
The win is the fourth award in a week for Man Bites Dog, with accolades including Best Corporate Campaign in the CorpComms Awards 2018 for the consultancy’s G7 to E7: Emerging Market Trade Titans campaign for Standard Chartered bank.
The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations representing 66 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively, these associations represent over 3,000 PR firms.
Korn Ferry is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. We work with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people.
Standard Chartered and Man Bites Dog have been awarded the prestigious Best Corporate Campaign in the 2018 CorpComms Awards, for their ‘G7 to E7’ emerging markets trade campaign.
International trade between emerging and established markets has risen to the top of the banking agenda. Standard Chartered challenged Man Bites Dog to create a campaign platform that would leverage its unmatched emerging markets expertise.
Man Bites Dog’s strategy was to turn Standard Chartered’s uniquely broad growth market footprint into competitive advantage, making emerging markets relevant in developed markets by building powerful evidence-based insights into the trade between them.
Our big idea was to create a branded concept to represent this new set of nations comprising a significant 47% of emerging market imports. The emerging market counterpart to the G7: the E7 (Emerging 7). The Standard Chartered G7:E7 Trade Performance Index was born, highlighting the multi-billion dollar export opportunity for G7 corporates in emerging markets. This signature thinking reinforced Standard Chartered’s position as the leading emerging market bank and captured the imagination of media and global influencers alike.
Simon Kutner, Former Executive Director for Group Media Relations at Standard Chartered commented: “With a 150 year history in high growth emerging markets, the Trade Performance Index perfectly showcased Standard Chartered’s global trade leadership. The quality of Man Bites Dog’s strategy, ideas, and content really set this campaign apart - the E7 emerging nations concept made a real splash in the media, and turned our unique footprint into competitive advantage.”
Claire Mason, founder and CEO of Man Bites Dog commented: “With the G7 to E7 Trade Performance Index, Standard Chartered and Man Bites Dog developed powerful new signature thinking that boldly claimed the bank’s heartland in a way that competitors could not hope to emulate. It was a pleasure to build on our long-term partnership with Standard Chartered’s expert team with another highly successful thought leadership campaign and have this recognised by the industry. This is another great achievement for Man Bites Dog’s respected international trade team.”
The awards judges added, "This smart, simple idea for tracking developing markets trade with the G7 sets a standard that Standard Chartered can build on each year, and is an example of intellectual rigour as the basis for a well-received PR campaign."
Man Bites Dog is The Strategic Ideas Company, partnering with knowledge-rich businesses to turn intellectual capital into competitive advantage.
By working with companies at critical stages of their lifecycle – from new leadership, M&A, to the launch of new strategies, products, and services – Man Bites Dog solves key business challenges by defining corporate purpose and developing thought leadership campaigns.
Man Bites Dog has continued its impressive run of awards by being voted Business of the Year in the Business Women Excellence Awards 2018 for Sussex.
Nominated by business leaders in the region, Man Bites Dog was praised for its exceptional performance, growth and contribution to the business community.
In addition, the consultancy impressed judges to take home the Judge’s Overall Winner of the Year award for Most Outstanding Business.
2018 has been a special year - a milestone celebrating the 100 year anniversary of women’s right to vote and this anniversary serves as a reminder of how far we have come whilst also underscoring how much more work still lies ahead.
Man Bites Dog launched an awareness campaign earlier this year on the Gender Say Gap, highlighting the absence of female experts in business and public life. The awards celebrate the achievements of women and help shine a light to encourage the next generation with their real-life business success stories.
Claire Mason, founder and CEO of Man Bites Dog said: “Brighton has been crowned the start-up capital of the UK and I’m determined to help make it the UK’s scale-up capital. Brighton has a thriving entrepreneurial community delivering world-class work across the globe. Just one in five entrepreneurs are women and initiatives like the Business Women Excellence Awards are so important in celebrating female entrepreneurs’ achievements and inspiring the next generation. It was an absolute honour to receive these accolades from our peers and a pleasure to celebrate the achievements of so many wonderful women!”
Man Bites Dog has won the Best Thought Leadership award at the Managing Partners’ Forum (MPF) Awards for Management Excellence 2018, for The Future of Work is Human campaign in partnership with Korn Ferry.
The MPF Awards invite entries from leaders in global professional service firms to showcase their strategic leadership and management expertise, with an award ceremony to celebrate the best campaigns held in London annually.
To create a unifying marketing campaign that positioned Korn Ferry as the leading global people advisory firm, Man Bites Dog needed to create a stand out narrative that found white space in a crowded marketplace.
The prevailing rhetoric is that technological disruptors such as AI are the primary value generators of the future for the C-suite. Man Bites Dog and Korn Ferry undertook opinion research and created an economic model to show that the C-suite’s focus should be on people, not tech. The report, The Trillion Dollar Difference, explained that people in organisations are 2.5 times more valuable to companies than technology, worth a staggering $1,200 trillion to the global economy.
The campaign was activated through digital channels including social media and email, beating marketing KPI and RoI targets and firmly establishing the company’s market-leading position.
The judges praised the campaign for being “successful on all levels.” Calling the report “excellent”, they continued: “It is well researched and clearly articulated. It is credible with potential for a far-reaching effect.”
Claire Mason, founder and CEO, Man Bites Dog said: “This is a fantastic accolade for a campaign that brought so many elements of marketing together and really showcased the expertise of Korn Ferry.
The Future of Work is Human is a bold campaign, and a great example of how to take ownership over a subject area using a differentiated and creative idea powered by robust research.
Creating an arresting narrative that made the C-suite sit up and take notice was a real challenge, and we’re really pleased to have surpassed Korn Ferry expectations.”
Following a succession of awards nominations in 2017, Man Bites Dog are setting their sights on turning these honours into wins in 2018. Man Bites Dog ended the year as runner up in the PR Agency of the Year category at the B2B Marketing Awards hosted at the Roundhouse in Camden, after winning Best Live Event (External) at the CorpComms Awards on the same night.
Award-winning campaign for Google
The Best Live Event award recognised Man Bites Dog’s campaign for Google for Work, now part of the G Suite brand. The Retail Agility Challenge was inspired by escape room games, and challenged retail leaders to help reverse a fictional store’s performance using Google for Work’s tools.
Earlier this year, the campaign won the Special Event award at the EMEA SABREs, and it was also highly commended at the B2B Brave Awards for Best Use of Content in a Live or Virtual Event.
Shortlist success
Man Bites Dog has also been shortlisted for a sweep of other prestigious awards this year, including Masters of Marketing, PRCA and PRWeek awards.
Its campaign for people and organisation advisory firm Korn Ferry received a host of nominations, recognising a landmark campaign that proved that people rather than technology are an organisation’s greatest value generator.
The agency trophy at the B2B Marketing Awards followed a similar success last month: Man Bites Dog was highly commended in PRWeek’s Best Agency Outside London category.
Claire Mason, founder and CEO, Man Bites Dog said: “Receiving recognition at these important industry events is a brilliant way to end another successful year at Man Bites Dog. During 2017 we’ve worked on a raft of exciting ideas-led campaigns, helping to position our clients as global thought leaders.
“We’ve also expanded our proposition, boosting our team by recruiting staff with additional skills and specialisms so that we can offer our clients even more. We have a lot of fantastic campaigns already slated for 2018, and we’re gearing up for another busy, productive year.”
Man Bites Dog has been named Specialist Consultancy of the year in the B2B Marketing Awards 2022.
Our award-winning Zeronomics campaign for Standard Chartered is a cornerstone example of the storytelling, positioning and strategic work we do at Man Bites Dog.
Man Bites Dog recently partnered with Women in Journalism to conduct a major new study on gender inequality in UK journalism and media.
For some years now, we have been campaigning to close The Gender Say Gap, a term we coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life.
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Head Office
Moore House
13 Black Lion Street
Brighton
United Kingdom
BN1 1ND
London Office
24/25 The Shard
32 London Bridge Street
London
United Kingdom
SE1 9SG
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