Man Bites Dog has been shortlisted for the prestigious Best Consultancy Outside London Award in the PR Week Awards 2022.

“Based in the UK’s sustainability capital, Brighton & Hove, Man Bites Dog has a sustainable growth story to tell. With significant revenue and profit growth, the team’s success shines through in its growing client list of global business brands and its award-winning work on important issues from accelerating net zero to inclusive investment. Culture and investment in professional development is reflected in high-quality work and team retention, with Man Bites Dog’s own campaigns on industry issues including The Gender News Gap making this underdog punch far above its weight.”

Man Bites Dog’s Founder & CEO Claire Mason said, “At Man Bites Dog we pride ourselves on doing world-class, global work from the UK’s sustainability capital – Brighton & Hove. I’m so proud that our investment in our team, our outstanding work and our campaigning stance on diversity issues has been recognised by the judges of this prestigious award.”

Man Bites Dog and client partners, BNY Mellon Investment Management, have won three awards at the Investment Week Marketing Innovation Awards 2022.

Man Bites Dog and BNY Mellon were awarded Best Thought Leadership Campaign and Best Hero Content Asset, with “The Making Of” video also scooping Best Use of Video.

• Thought Leadership – Retail
• “Hero” Content Asset
• Best use of Video

We worked in partnership with BNY Mellon Investment Management to create this powerful thought leadership campaign, which explores how increasing women’s participation in investing can change the world.

The winning campaign, ‘The Pathway to Inclusive Investment’, found that if women invested at the same rate as men, it could result in an additional US$3.22 trillion of capital being invested globally, with nearly $1.9 trillion flowing into responsible investment.

Anne-Marie McConnon, Global Chief Marketing and Client Experience Officer for BNY Mellon Investment Management said: “The work not only holds a mirror up to us as an industry, but also has reached a new set of female consumers, as well as positioning us as a brand who not only cares, but is going to act to address the most under-represented market in the world – women.”

Claire Mason, CEO and Founder of Man Bites Dog said: “Our research revealed that personal gain alone was not enough to motivate women to try investing, and investment industry leaders believed the gender investment gap was due to a lack of interest from women, rather than a failure of the industry to engage them. Our strategy was therefore to bring together two critical agendas – Diversity & Inclusion (inclusive investment) and ESG (responsible investment) – to demonstrate that increasing female investment can change the world. Congratulations to the teams at Man Bites Dog, BNY Mellon Investment Management and everyone involved to drive such a hugely successful campaign.”

Read our winning campaign case study or learn more about The Pathway to Inclusive Investment.

Man Bites Dog and Citrix have won the Best Global Campaign Award at this year’s CIPR Excellence Awards.

The winning campaign, ‘The Born Digital Effect’, positioned Citrix as a thought leader by quantifying young workers’ trillion-dollar impact on company success, helping Citrix make the business case for a compelling digital employee experience to engage this critical cohort.

Simon Burberry, Senior Manager in Global Corporate Communications at Citrix, said: “The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”

Claire Mason, CEO and Founder of Man Bites Dog said: “We are delighted that our Born Digital campaign with our longstanding client partner Citrix has been recognized as the Best Global Campaign of 2022.”

Read our case study about The Born Digital Effect, or take a look at The Born Digital Effect report.

Man Bites Dog has been ranked 10th in PRWeek UK’s B2B Consultancy rankings, which lists the UK’s largest business to business consultancies.

Specialising in building sustainable business brands through stand-out C-suite thought leadership, the Man Bites Dog team is passionate about the power of business to change the world.

Man Bites Dog is also amongst the fastest growing UK HQ’d consultancies, placing 18th for growth in the overall UK Top 150, increasing our client consulting team and our revenue by more than 50% this year. 

Man Bites Dog’s Founder & CEO, Claire Mason, said:

“Huge well done to the Man Bites Dog pack and to our fantastic clients for all your support. Strong client demand for global thought leadership and our multi award-winning ESG work has supported our growth which shows that B2B is the place to be!”

Man Bites Dog, which has also been shortlisted for Best Consultancy Outside London in the PR Week Awards, is also ranked 22 in the Top 25 Agencies Outside London ranking. 

Man Bites Dog and client partners, Standard Chartered, have won the Best Banking Communications Campaign Award and (for a second year in succession) the Best Strategic Communications / Corporate Brand Campaign Award at this year’s PRCA City & Financial Awards.

The winning campaign, ‘Zeronomics: Financing the Transition to Net-Zero’, positioned Standard Chartered as a thought leader by highlighting the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation. The campaign has now won five awards from organisations including the B2B Marketing Awards and CorpComms Awards.

We identified a new angle – the economics of transition to a net-zero carbon world, and invented a new term to encapsulate it – Zeronomics – creating a unique platform to promote the bank’s sustainable finance capability.

Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog has played a key role in reinforcing Standard Chartered’s brand promise, ‘Here for good’, by focusing on areas where the Bank can and is making a positive global impact socially, environmentally and economically. Zeronomics goes beyond strategic marketing and communications to driving real world change.”

Claire Mason, CEO and Founder of Man Bites Dog said: “For this hugely ambitious campaign we set out to create a campaign that would enable Standard Chartered to highlight the critical role of finance in accelerating net zero and champion those that need transition finance most to drive change: carbon-intensive industries in emerging markets. Zeronomics highlighted the risk of a “lost-decade” as companies postpone action on climate change and revealed that 55% of corporates are not transitioning fast enough to reach net zero by 2050. Congratulations to the teams at Man Bites Dog and Standard Chartered for the brilliant partnership and teamwork which made this campaign so successful.”

You can read the Zeronomics report here: https://www.sc.com/en/insights/zeronomics/

Man Bites Dog and client partners, Standard Chartered, have won the prestigious Best Global Content Award at the 2021 PRWeek Global Awards.

The winning campaign, Opportunity2030, is a global thought leadership programme focused on the UN Sustainable Development Goals, which was launched at the World Economic Forum in Davos. The campaign has now won six awards from organisations including the PRCA City & Financial Awards 2021, PRCA National Awards and B2B Marketing Awards 2020.

Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN Sustainable Development Goals (SDGs). It provided investors with a map of opportunities in 15 of the world’s fastest growing economies where investment in the SDGs matters most.

Judges praised the campaign’s “really impressive content”, and “clear strategic goals” adding: “By focusing on a little discussed aspect of very current sustainable development goals, this massive project, covering some fifteen countries, has successfully elevated Standard Chartered to thought leader in this area of finance.’

Claire Mason, CEO and Founder of Man Bites Dog said: “For this hugely ambitious campaign we set out to mobilise private capital to close the SDG investment gap. Clearly, putting your purpose at the heart of your marketing strategy can have a positive business and social impact and we are delighted that this campaign has now been recognised with six global awards. Congratulations to the teams at Man Bites Dog and Standard Chartered for the brilliant partnership and teamwork which made this campaign so successful.”

Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog fully deserves these awards for coming up with such a compelling campaign vision, and delivering on it. Content of this calibre and importance doesn’t come easy. Throughout, Man Bites Dog worked with us at Standard Chartered as one team, pushing tirelessly through multiple hoops to make Opportunity2030 happen. The end result – a truly meaningful campaign on a topic that matters more than most, the UN’s Sustainable Development Goals – makes me proud. Congratulations to everyone at Man Bites Dog, for this recognition of an outstanding piece of work.”

Man Bites Dog and client partners, Standard Chartered, have won the prestigious Best Strategic Communications/Corporate Brand Campaign Award at this year’s PRCA City & Financial Awards 2021. Opportunity2030 is a global thought leadership campaign focused on the UN Sustainable Development Goals launched at the World Economic Forum in Davos. The campaign has now won five awards from organisations including the PRWeek Awards 2020, PRCA National Awards and B2B Marketing Awards 2020.

Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN Sustainable Development Goals (SDGs). It provided investors with a map of opportunities in 15 of the world’s fastest growing economies where investment in the SDGs matters most.

Claire Mason, CEO at Man Bites Dog said: “Opportunity2030 was a hugely ambitious campaign which set out to mobilise private capital to close the SDG investment gap. We are really proud that this campaign has now won five awards. It proves that putting your purpose at the heart of your marketing strategy can have a positive business and social impact. Congratulations to the teams at Man Bites Dog and Standard Chartered for the brilliant partnership and teamwork which made this campaign so successful.”

Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog fully deserves these awards for coming up with such a compelling campaign vision, and delivering on it. Content of this calibre and importance doesn’t come easy. Throughout, Man Bites Dog worked with us at Standard Chartered as one team, pushing tirelessly through multiple hoops to make Opportunity2030 happen. The end result – a truly meaningful campaign on a topic that matters more than most, the UN’s Sustainable Development Goals – makes me proud. Congratulations to everyone at Man Bites Dog, for this recognition of an outstanding piece of work.”

Man Bites Dog and client partners, Standard Chartered, have won two awards for Opportunity 2030, a global thought leadership campaign focused on the UN Sustainable Development Goals launched at the World Economic Forum in Davos.

Man Bites Dog was awarded the prestigious inaugural Purpose Award (which recognises social and environmental impact and CEO activism) and the hotly contested B2B Award, and was also a Finalist for the International Award and Campaign of the Year. The campaign was also Highly Commended in the International Campaign category of the PR Week Awards.

Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN Sustainable Development Goals (SDGs). It provided investors with a map of opportunities in 15 of the world’s fastest-growing economies where investment in the SDGs matters most.

Claire Mason, CEO at Man Bites Dog said: “Opportunity2030 was a hugely ambitious campaign which set out to mobilize private capital to close the SDG investment gap. We are really proud of this campaign which proves that putting your purpose at the heart of your marketing strategy can have a positive business and social impact. Huge well done to the teams at Man Bites Dog and Standard Chartered for the partnership and teamwork which made this campaign so successful across 15 markets.”

Heidi Amsinck, Global Head of Content Development & Management for Standard Chartered said: “Man Bites Dog fully deserve these awards for coming up with such a compelling campaign vision, and delivering on it. Content of this calibre and importance doesn’t come easy. Throughout, Man Bites Dog worked with us at Standard Chartered as one team, pushing tirelessly through multiple hoops to make Opportunity2030 happen. The end result – a truly meaningful campaign on a topic that matters more than most, the UN’s Sustainable Development Goals – makes me proud. Congratulations to everyone at Man Bites Dog, for this recognition of an outstanding piece of work.”

The PRCA National Awards were hosted virtually, by comedian Ed Byrne, on Tuesday 10th November 2020.

Man Bites Dog and client partners Standard Chartered have been shortlisted for four awards for Opportunity 2030, a global thought leadership campaign focused on the UN Sustainable Development Goals launched at Davos.

The team has been shortlisted for the ‘B2B Award’, ‘International Campaign Award’ and ‘Purpose Award’ in the PRCA National Awards, and ‘Best Use of Thought Leadership’ in the B2B Marketing Awards.

Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN Sustainable Development Goals (SDGs). It provided investors with a map of opportunities in 15 of the world’s fastest-growing economies where investment in the SDGs matters most.

Claire Mason, CEO at Man Bites Dog said: “We’re thrilled that our work with long-standing partner Standard Chartered is continuing to gain such widespread recognition.”

The PRCA National Awards are set to be announced on Tuesday 10th November 2020, while the B2B Marketing Awards are set to be announced via a virtual ceremony on Thursday 26th November 2020.

Man Bites Dog and client partners Standard Chartered have been shortlisted for five awards for thought leadership campaigns on the rising stars of global trade and the UN Sustainable Development Goals.

The team has been shortlisted for ‘Superior Achievement in Reputation Management’ and ‘Executive Communications’ in the SABRE Awards and 'Best Corporate and Business Communications Campaign', 'Best Social Purpose Campaign' and 'Best Publication' in the Chartered Institute of Public Relations (CIPR) Excellence Awards.

Opportunity2030: The Standard Chartered SDG Investment Map is a pioneering campaign that for the first time revealed the $10 trillion private sector investment opportunity in the UN’s Sustainable Development Goals. It provided investors with a map of the opportunities in 15 of the world’s fastest growing economies where investment in the SDGs matters most.

Trade20: The Rising Stars of Global Trade positioned Standard Chartered as thought leaders in international trade, using a proprietary economic model to reveal the 20 markets with the greatest potential for future trade growth.

Claire Mason, founder and CEO of Man Bites Dog said: “We’re delighted to have already been shortlisted for five awards so early in the year and that our work with long-standing partner Standard Chartered is gaining such widespread recognition.”

The SABRE Awards EMEA 2020 winners are set to be announced in June via a virtually-run EMEA Summit & Awards, while the CIPR Excellence Awards 2020 winners are due to be announced on Tuesday 2nd June.

Man Bites Dog, the strategic ideas company, is celebrating an impressive nine international marketing award wins in 2019. The awards recognise The Global Talent Crunch campaign created by Man Bites Dog for long-standing client partners, Korn Ferry. The international thought leadership campaign challenged the misperception that technology and machine learning will make people less important in the future of work by proving that the opposite is true: AI will generate new skilled jobs, making the right kind of talent more important in the future of work. 

Awards highlights include Best Thought Leadership Campaign in the B2B Marketing Awards, Best International Campaign in the CIPR Awards, Best Global Programme in the Sabre EMEA Awards and Best International Campaign in the CorpComms Awards. The campaign also won World’s Best B2B Campaign in the ICCO Global Awards 2018, taking the trophy count to ten. 

CorpComms judges commended the campaign for achieving “such impressive results” and praised the “breadth and depth of impact” of the campaign and its “real commercial benefits”.

Man Bites Dog’s world-first research mapped the gap between talent supply and demand, revealing a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP, equivalent to the output of Germany and Japan combined. The campaign challenged the way that organisations and governments across the world think about talent, and positioned Korn Ferry as a leading authority on the future of work. Becoming Korn Ferry’s most successful media campaign, it exceeded media targets by 900%+ and achieved truly global impact with 600+ pieces of global media coverage, an online readership of 1.1 billion, 178 million reach and 157K social shares.

Alan Guarino, Vice Chairman, Korn Ferry said: “Being able to link talent and GDP is incredibly powerful. We are in a countdown to the world’s first truly global talent shortage: leaders need to take action now. Our campaign created a pivotal call to action for our unique breadth of talent related services. It built reputation with exceptional global media coverage and deepened relationships and engagement with our clients.”

Man Bites Dog founder and CEO, Claire Mason, said, “I am so proud that the Man Bites Dog team’s outstanding work has been recognised with so many awards this year. These awards underline the importance of strategic thinking, the Man Bites Dog signature ideas we are known for and the value of long-term client partnerships, enabling us to build great work together. The team’s dogged determination in creating world-first research - in this case reinventing labour force economics - makes these awards richly deserved. A huge well done to Man Bites Dog and Korn Ferry’s outstanding consultants and marketing teams across the world.”

The team have scooped the following nine accolades in 2019 with a tenth award at the end of 2018:

The B2B Marketing Awards

1. Gold Award: Best Use of Thought Leadership
2. Silver Award: Best International Campaign

CIPR Awards (Chartered Institute of Public Relations)

3. Winner: Best International Campaign 
4. Mark of Excellence: Best Content Campaign

SABRE Awards, EMEA

5. Winner: Best Global Programme

IN2 SABRE Awards EMEA

6. Certificate of Excellence: Best Original Research Campaign

PR Week Global Awards

7. Highly Commended: Best Global Content Campaign

CorpComms Awards

8. Winner: Best International Campaign 
9. Highly Commended: Best Corporate Campaign 

ICCO Global (2018)

10 Winner: World’s Best B2B Campaign

Man Bites Dog representatives at the B2B Marketing Awards

Man Bites Dog has been shortlisted for the prestigious B2B Marketing Awards 2019, with partners Korn Ferry, in the following categories:

• Best Use of Thought Leadership;
• Best International Campaign; and
• Best Use of Public Relations.

The Global Talent Crunch campaign continues to be recognised for its impact in challenging the misperception that technology and machine learning will make people less important in the future of work. Instead, it proved that the opposite is true: AI will generate skilled jobs making the right kind of talent more important in the future of work.

The team embarked on ambitious world-first research to map the gap between talent supply and demand, revealing a shortage of 85.2 million skilled workers globally by 2030, threatening $8.5 trillion in lost annual GDP.

Man Bites Dog created a unifying theme for an integrated global campaign that not only challenged the way that organisations and governments think about the talent questions posed by the future of work, but firmly positioned Korn Ferry as holding the answers.

“The Global Talent Crunch created a powerful call to action for Korn Ferry’s unique breadth of organisational services. It is the first strategic campaign that captured the full spectrum of what we can do and bound it all together – only Korn Ferry has the full solution to save the global economy from the talent crunch” said Alan Guarino, Vice Chairman, Korn Ferry.

Claire Mason, founder and CEO of Man Bites Dog said: “To be shortlisted for not just one but three B2B Marketing awards is a huge achievement for the whole team. It’s in our DNA to create campaigns that position leading professional and financial services organisations as global thought leaders and we’re so pleased that our mission, to create signature thinking that delivers real impact, is being recognised.”

The Global Talent Crunch campaign has already garnered six other esteemed international awards since last Autumn and is also shortlisted for Best B2B Campaign in the forthcoming PR Week Awards.

The B2B Marketing Awards take place on 28th November 2019 in London.

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