Man Bites Dog and Citrix Shortlisted for Best Thought Leadership Campaign

Man Bites Dog and Citrix have been shortlisted for the Best Thought Leadership Campaign award at this year’s B2B Marketing Awards. 

The shortlisted campaign, ‘The Born Digital Effect’, positioned Citrix as a thought leader by quantifying young workers’ trillion-dollar impact on company success, helping Citrix make the business case for a compelling digital employee experience to engage this critical cohort.  

Simon Burberry, Senior Manager in Global Corporate Communications at Citrix, said: “The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”