Man Bites Dog specialises in storytelling to help business brands mobilise change on the world’s most important issues, from accelerating net zero to building a more inclusive world.

Supercharging C-Suite Sales with B2B Thought Leadership.

Built environment, infrastructure and engineering

Arcadis: The Sustainable Cities Index

The latest edition of the Arcadis Sustainable Cities Index championed a new vision of city success, redefining prosperity to incorporate people and planet as well...

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Financial services

BNY: The Pathway to Inclusive Investment

The Pathway to Inclusive Investment is the largest ever study into global female financial inclusion.

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Financial services

Standard Chartered: Zeronomics

Zeronomics highlighted the critical role of finance in the greatest corporate challenge ever undertaken: decarbonisation.

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Built environment, infrastructure and engineering

GHD: SHOCKED

SHOCKED strengthened professional services firm GHD’s position as an energy thought leader by revealing that the global energy crisis led to a $203 billion hit...

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Technology

Citrix: Work 2035

Work2035 combined scenario planning and opinion research to envision and explore four alternative future worlds of work.

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Professional services

Korn Ferry: The Global Talent Crunch

The Global Talent Crunch forecast the mismatch between skilled talent supply and demand in 20 global markets – threatening $8.5 trillion in lost annual GDP.

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Our Awards

We are proud to have won 110 awards to date, including a host of prestigious global campaign awards.

CIPR Excellence Awards 2022

Best Global Campaign
B2B_Marketing_Awards_2021

PRCA City and Financial Awards 2023

Strategic Communications / Corporate Brand Campaign
&
Best Banking Communications Campaign
See our awards
B2B_Marketing_Awards_2021

B2B Marketing Awards 2022

Specialist Consultancy of the Year
&
Best International Campaign

“The Man Bites Dog team used their creativity and strategic thinking to add a valuable layer of research to the scenario planning for our Vision for Banking campaign. This enabled us to gain a clearer understanding of how banking leaders picture the future of the industry. Man Bites Dog's flexible, collaborative and strategic approach is a key reason for us choosing to work with them time and time again.”

Elliott Bass, Global Head of Marketing, Financial Services, PA Consulting

"The key messaging and visual identity crafted by Man Bites Dog has served as a unifying force for our Capita’s Learning Services capability. Not only has this strengthened our brand but fostered a deeper understanding of Capita’s capabilities in this area among our own people. The playbooks, in particular, have proven to be invaluable resources. This new platform encapsulates the very essence of our brand, and we believe it will resonate strongly with our target audience.”

Sona Patel, Marketing Manager, Education and Learning, Capita Learning

“Partnering with Man Bites Dog on Workforce 2.0 was a great experience. Their strategic approach was crucial in shaping the long-running Global Talent Trends campaign. Having new creative input and insight when developing such a well-established project was invaluable. It enabled us to build on our existing platform and set the campaign apart within a crowded market.”

Kate Bravery, Partner and Global Advisory Solutions & Insights Leader, Mercer

“The strategic positioning crafted by Man Bites Dog goes far beyond brand messaging. It has reinforced a sense of pride within the firm, cultivating a shared sense of purpose among our team and driving meaningful engagement. Man Bites Dog’s empathetic, multi-dimensional and professional approach is what sets them apart and allowed them to capture the essence of our service; they listened to us, challenged us, and became a trusted extension of our team.”

Rebecca McClure, Director of Global Transformation, BDO Business Services & Outsourcing

“Being able to link talent and GDP is incredibly powerful. The Global Talent Crunch created a call to action for Korn Ferry’s unique breadth of organisational services. It’s the first strategic campaign that captured the full spectrum of what we can do, and bound it all together – only Korn Ferry has the full solution to save the global economy from the talent crunch.”

Alan Guarino, Vice Chairman, Korn Ferry

“Accounting for a Better World is an important agenda for ACCA to lead and own, and the Man Bites Dog team were instrumental in shaping this effective long-term brand platform. The quality of their strategic thinking and creativity helped us to develop a new and distinctive narrative in order to rally others and help drive the change we need to see in the world.”

Chris Quick, Head of Marketing and Brand Reputation, ACCA

"The Pathway to Inclusive Investment not only holds a mirror up to us as an industry, but has opened up investment to a new set of female consumers. It has positioned us as a brand who not only cares, but is going to act to address the most under-represented market in the world – women. Man Bites Dog has helped us move from wanting to make a difference to being able to quantify the global scale of the difference we and our industry can make, if we make investing inclusive."

Global Chief Client Experience Officer, BNY Investment

"Man Bites Dog has played a key role in reinforcing Standard Chartered’s brand promise, ‘Here for Good’, by focusing on areas where the Bank can and is making a positive global impact socially, environmentally and economically. Zeronomics goes beyond strategic marketing and communications to driving actual change in the real world.”

Heidi Amsinck, Global Head of Corporate Content at Standard Chartered

“Man Bites Dog helped establish Arcadis as the leading authority on urban sustainability, and has partnered closely with us to evolve that natural authority and keep us at the forefront of this critical priority for businesses, cities and their citizens. This year, for the first time, we have added a fourth pillar – progress – to the Index, which considers the extent to which cities are prioritising momentum. The Index has a truly global impact, igniting conversations with top decision-makers and positioning Arcadis as a leading voice on city sustainability.”

John Batten, ‎Global Cities Director, Arcadis

“The Born Digital Effect has given us a credible, meaningful angle on employee experience, achieving cut-through with top tier media and prospects at a time when the future of work debate is more crowded than ever. Proving the power and impact of a young generation of knowledge workers and demonstrating the importance of employee engagement to this group was a brilliant strategy for grabbing the attention of the C-suite and connecting to Citrix’s product offering.”

Simon Burberry, ‎Senior Manager Corporate Communications, Citrix

“Man Bites Dog clearly took the deep insight around the topic, understood how it was relevant to the decision-makers, incorporated what their client had to offer, and applied their trade brilliantly to devise this campaign. It’s no mean feat to put all that complex stuff in the melting pot and pour out a winning formula. Very impressive.”

Andrea Clatworthy, Global Head of ABM, Fujitsu, and B2B Marketing Awards Judge

    Contact us to create your stand-out campaign.

    Get in touch

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    [email protected]

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