News & insights

We develop big ideas for our clients but we also have plenty of our own.

Man Bites Dog awarded Specialist Consultancy of the Year

Man Bites Dog has been named Specialist Consultancy of the year in the B2B Marketing Awards 2022.

Secrets of a winning global B2B campaign

Our award-winning Zeronomics campaign for Standard Chartered is a cornerstone example of the storytelling, positioning and strategic work we do at Man Bites Dog.

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Campaign

The Gender News Gap

Man Bites Dog recently partnered with Women in Journalism to conduct a major new study on gender inequality in UK journalism and media.

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Campaign

For some years now, we have been campaigning to close The Gender Say Gap, a term we coined to highlight the invisibility of women and diverse leaders as expert authorities in business and public life.

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Insights, Professional services, professional services, Thought leadership

How Professional Services Marketing and Business Development Can Deliver Growth in an AI World.

November 18, 2024

AI disruption presents unprecedented growth opportunities for professional services firms as clients across various industries grapple with its promise. But how can professional services marketing and business development deliver growth in the AI economy? This...

News, Sustainability and ESG, Thought leadership

Join Man Bites Dog at London Build

November 11, 2024

On the 20th - 21st of November 2024, the Man Bites Dog team will attend London Build, the UK's largest construction festival, bringing together over 35,000 professionals from across the industry. This highly anticipated event...

Insights, The Future of Work

Conflict or cohesion? Navigating Generational Dynamics in the Workplace

November 8, 2024

A unique aspect of the modern workplace is the presence of five distinct generations working together. From Traditionalists, otherwise known as the Silent Generation (born before 1945), to Gen Z (born after 1997), a convergence...

Insights, Thought leadership

Supercharging C-Suite Sales with B2B Thought Leadership

November 6, 2024

Nearly two decades ago, I established Man Bites Dog to pioneer a new category of strategic marketing as the world’s first specialist thought leadership consultancy. To mark this milestone, we’ve produced some big thinking of...

data, Insights, Thought leadership

Controversial Figures: Not all thought leadership data is created equal

November 3, 2024

For a discipline built on carefully crafted sentences and the all-important ‘message’, in reality thought leadership is a numbers game. And not just any numbers. The opinions of experts are always valuable, but when backed up by...

News

BT Appoints Man Bites Dog to Enhance Integrated Thought Leadership

September 9, 2024

BT, the flagship B2B brand for BT Group, has announced the appointment of Man Bites Dog to handle its integrated thought leadership programmes. Our new partnership will focus on two pivotal areas for the business:...

Insights, Thought leadership

Standing out as an AI thought leader: inspiration from our latest campaigns

August 15, 2024

As AI transforms industries and reshapes the way we live and work, organisations need to find ways to seize the growth opportunities that AI brings, and position themselves as leaders. Intelligent brands – organisations that...

Energy and resources, Insights, Sustainability and ESG, Thought leadership

Three ways strategic thought leadership can have a transformative impact on the energy sector

June 12, 2024

In the energy sector, transformation is a necessity. As organisations try to navigate the urgent call for sustainability and grapple with the challenges of climate action, the energy sector finds itself at the nexus of...

Built environment, infrastructure and engineering, Insights, Sustainability, Sustainability and ESG, Thought leadership

Webinar | Uncharted Waters: Mapping your sustainability white space for B2B marketing success

May 22, 2024

Capture attention in the crowded field of sustainability communications In our latest webinar, 'Uncharted Waters', Man Bites Dog’s, Sean Farrance-White, was joined by water industry experts Ania Grobicki, Lead Water Advisor at the Food and...

Insights, Sustainability, Sustainability and ESG, Technology, Technology, Thought leadership

Webinar | Tech Positive: Marketing in the Green Economy

March 22, 2024

This technology marketing masterclass – hosted by Man Bites Dog’s Head of Technology Division Fiona Buckley and featuring Patrick Cassleman, Senior Director, Sustainability Center of Excellence at Intel and Man Bites Dog CEO Claire Mason...

DE&I, Financial services, Insights, Sustainability and ESG, The Future of Finance, Thought leadership

Webinar | Return on Inclusion: The value of diversity in financial services marketing

March 1, 2024

In our webinar, ‘Return on Inclusion’, Man Bites Dog’s Divisional Director, Duncan Sparke, and Associate Director, Lauren Street were joined by financial services industry experts Farmida Bi CBE, from Norton Rose Fulbright, and Dominic Traynor, from BNY...

Energy and resources, Insights, Sustainability, Sustainability and ESG, Thought leadership

Why AI is central to sustAInable thinking in 2024

February 7, 2024

In 2024 one megatrend – and two letters – is dominating our thinking more than any other: AI.

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News & insights

Man Bites Dog awarded Specialist Consultancy of the Year

Secrets of a winning global B2B campaign

The Gender News Gap

The Gender Say Gap

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How Professional Services Marketing and Business Development Can Deliver Growth in an AI World.

Join Man Bites Dog at London Build

Conflict or cohesion? Navigating Generational Dynamics in the Workplace

Supercharging C-Suite Sales with B2B Thought Leadership

Controversial Figures: Not all thought leadership data is created equal

BT Appoints Man Bites Dog to Enhance Integrated Thought Leadership

Standing out as an AI thought leader: inspiration from our latest campaigns

Three ways strategic thought leadership can have a transformative impact on the energy sector

Webinar | Uncharted Waters: Mapping your sustainability white space for B2B marketing success

Webinar | Tech Positive: Marketing in the Green Economy

Webinar | Return on Inclusion: The value of diversity in financial services marketing

Why AI is central to sustAInable thinking in 2024