BT Appoints Man Bites Dog to Enhance Integrated Thought Leadership

BT, the flagship B2B brand for BT Group, has announced the appointment of Man Bites Dog to handle its integrated thought leadership programmes.

Our new partnership will focus on two pivotal areas for the business: enhancing BT’s Account-Based Marketing (ABM) initiatives and amplifying the brand’s strategy through impactful thought leadership to position the brand as an industry leader through innovative content and strategic insights.

Helen Whetton, Global Brand and Marketing Director for BT, said: “BT is the UK’s sixth most valuable brand. It’s also now the flagship business brand for BT Group – and we’re proud to bring together the marketing industry’s very best strategists and creatives to help us write this next chapter of BT’s brand story. Expanding our roster will see us work together with new and existing partners to build on our brand heritage, think like a challenger and ultimately, show businesses of all sizes that BT’s got their back.” 

Claire Mason, CEO & Founder of Man Bites Dog said: “Man Bites Dog is incredibly proud to be working with BT to help shape this exciting new era for BT Business. Working closely with the BT Business marketing team and the other agencies, we are bringing our end-to-end thought leadership and ABM process to one of the UK’s most iconic brands, building brand awareness and deepening BT’s relationships with customers and prospects. As we embark on this new, collaborative journey, we look forward to developing stand-out concepts and delivering substantial content for BT Business that will engage their B2B audience and amplify their business offering."

If you’d like to learn more about how Man Bites Dog can help to you deliver integrated thought leadership and ABM campaigns, please get in touch for a discovery call here.