Our team creates impactful B2B strategic marketing and thought leadership campaigns for technology brands to shift from product-led selling to value-based selling, helping to communicate their value to the C-suite. We help technology firms stand out on crowded agendas, including digital transformation, sustainable transformation, internet-of-things and AI.

Our market-leading work in the technology sector includes developing sustainability positioning and a multi-year thought leadership and sales enablement programme for one of the world’s biggest tech brands, creating a series of global thought leadership campaigns for multinational software company Citrix, and developing new strategic positioning and a thought leadership platform for a leading digital consultancy. Our technology campaigns have focused on themes including sustainability, AI and the future of work.

Why do technology companies need thought leadership?

Technology companies are at the heart of the sustainable transformation, creating the products that will enable a smarter, greener future. Thought leadership can shift conversations with prospects and customers away from the “bits and bytes” of the technology towards the “why” of the product or service and the business case for it, generating tailored content that can help sales teams with value-based selling and sustain successful account-based marketing strategies.

It is more important than ever for technology companies – from enterprise technology firms to fintech companies to IT consultancies – to differentiate, creating a distinctive proposition, stand-out messaging, and thought leadership content that resonates with business leaders and leads directly to high-value sales.